Information for Meeting of Library Trustees
Monday September 18, 2017 1:30 PM EDT

1. Library Director Personnel Review
2. Strategic Communication: Notes, Strategic communications for nonprofit orgs
C. DiCalogero
 
Patterson, Sally J., & Radtke, Janel M. (2009). Strategic communications for nonprofit organizations [2nd ed]. Hoboken, NJ: John Wiley & Sons. A “workbook”
 
Patterson: radiantstrategies.com
Radtke (dec): first ED, Ctr for Strategic Comms for NPs.
 
Preface
 
Strategic communications (SC) “mission-driven, audience focused, and action oriented.” P. xiii SC “describes the combination of plans, goals, practices and tools w/ which a NPO sends consistent msgs @ mission, values and accomplishmts.” P. 7
 
SC links the multiple activity areas (really a web):
 
Public ed ó programs & services ó advocacy (policy) ó membership ó FR
 
May include org branding, framing issues, crisis comm and internal comm.
 
In order to
 
1. Convey distinctive and attractive “positive image”
2. Direct attention of (mostly external) audiences
3. Bolster partnerships
4. Make best use of org resources to achieve short- and long-term goals
 
SC is “integrated, orchestrated and ongoing” p. 7
 
“no general public any more” p. xiii
 
1. Desired audiences
2. “key constituencies”
3. “influentials”
 
Ch. 1
 
SC: “not only about what happened, but also what is happening, what the org wants to happen, and why.”
• Important for orgs to put in grant apps how comm. is/will happen with respect to various publics
 
SWOT analysis: strengths, weaknesses, opportunities, threats. I favor modifying this to focus on strengths and opportunities.
Notes, Strategic Communication for Nonprofit Orgs​p. 1